Ever heard of TABASCO? Who hasn’t?
Most
people only dream of being involved with a product line
with instant name recognition and proven customer appeal.
Yet, the familiar TABASCO brand pepper sauce name supplies
both. The impressive market share TABASCO enjoys makes
it the envy of companies both in and out of the food business.
When Edmund McIlhenny, a self-made New Orleans banker,
planted his first pepper seeds just prior to the Civil War,
he couldn’t have known the stir he was about to cause.
Today TABASCO brand pepper sauce is sold in more than 100
countries with packages printed in 15 languages!
TABASCO has the largest market share in its category…almost
one third, according to the Wall Street Journal. People clearly
prefer its distinctive taste, which can be attributed to
a meticulous multi-step production process. This unique and
premium process has changed little in over 130 years.
Specialty Marketing Systems has been asked to help bring
this same marketing strength to the extensive line of TABASCO
apparel, gift and specialty food products. Our unique marketing
programs combined with TABASCO’s established market
share and strong brand recognition make this program a sure
winner!
We invite you to participate with us in a program that is
as fun and exciting as it is financially rewarding.
After all, who hasn’t heard
of TABASCO?
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