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Welcome to Specialty Marketing Systems

Ever heard of TABASCO? Who hasn’t?

Most people only dream of being involved with a product line with instant name recognition and proven customer appeal. Yet, the familiar TABASCO brand pepper sauce name supplies both. The impressive market share TABASCO enjoys makes it the envy of companies both in and out of the food business.

When Edmund McIlhenny, a self-made New Orleans banker, planted his first pepper seeds just prior to the Civil War, he couldn’t have known the stir he was about to cause. Today TABASCO brand pepper sauce is sold in more than 100 countries with packages printed in 15 languages!

TABASCO has the largest market share in its category…almost one third, according to the Wall Street Journal. People clearly prefer its distinctive taste, which can be attributed to a meticulous multi-step production process. This unique and premium process has changed little in over 130 years.

Specialty Marketing Systems has been asked to help bring this same marketing strength to the extensive line of TABASCO apparel, gift and specialty food products. Our unique marketing programs combined with TABASCO’s established market share and strong brand recognition make this program a sure winner!

We invite you to participate with us in a program that is as fun and exciting as it is financially rewarding.

After all, who hasn’t heard of TABASCO?


The TABASCO® marks, bottle and label designs are registered trademarks and service marks exclusively of
the McIlhenny Company, Avery Island, LA 70513.
Specialty Marketing Systems, Inc. is an authorized manufacturers representative of TABASCO® brand products but not an agent of
or otherwise affiliated with the McIlhenny Company. Specialty Marketing Systems, Inc. is not authorized to act on behalf of the McIlhenny Company.

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